New Reach Foundation will be raffling off Adventures, Retreats, Coaching, Vacations, Surprise Giveaways and Cash to raise money for our NRF Humanitarian Fund.
We have partnered with a raffle technology solution who’s mission is to disrupt charitable giving and activate the next generation of changemakers.
Right now, 87% of Baby Boomers donate money to a charity in any given year.
As Boomers age out, it’s estimated that 30% of individual donations will exit the charitable sector in the next 10 to 15 years.
And as donations decrease, need continues to climb, and the number of donors isn’t keeping pace. It’s estimated that we will see a social deficit in excess of $23 billion by 2025.
Where you might expect the next generation to step in and backfill the loss of donations, that’s not happening.
Millennials are not forming the habit of donating using conventional charitable models, as only 48 percent donate money to charities and charitable causes.
Millennials and Gen Z aren’t driven by social causes, but the data shows they actually care deeply about social impact.
When consumers think a brand has a strong purpose, they are 4.5 times more likely to champion the company and recommend it to friends and family.
Gen Z sees their wallets as the primary way to get engaged in CSR efforts, as 90% say they would buy a product with a social or environmental benefit.
Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years, compared to the median growth rate of 86% and the 70% growth rate for brands with a low sense of purpose.
High-purpose brands will double their market value more than four times faster than low-purpose brands and will create much higher levels of total shareholder returns.