Reach Now Blog

This is a journey about Perception, Awareness, and Heart

We have all heard and experienced the phenomenon of noticing that everyone else has what I just bought. For example, we do not notice any Blue Toyota Camry’s until we buy one.

What if we wore Yellow lensed glasses, the World would appear Yellow. What if you wore them for a few years? What color would the world appear? Your perception would be skewed from what you previously believed to be “normal”.Yellow World

This would simply be the way things are. We would no longer be aware of wearing Yellow glasses and we would no longer register the world as Yellow.

Consider that each of us is living our lives with a pair of figurative glasses. That is, we each have a perspective of the World. The way we see something or do not see something determines how we interpret the World, communicate with people, go through difficult times, and how we transform from defining moments in our lives. Our point of view can even impact what we physically allow ourselves to perceive visually. Most have heard and some live by, “perception is reality”, Who’s reality?

Consider that you live your life from a set perspective and that perspective influences every aspect of your life. It directly impacts the results you are getting in your relationships, your career, your health, your opportunities, and in your finances. Most people do not elicit a high level of awareness to their perception and actions. We don’t think we have a perspective! We think that the way we see things is the way they are. This does not open opportunities and the availability we have for greatness. It allows our life to be run by our perspective and it takes away the ability to make any decisions outside of our perspective.

Deut 32

The Mountain, the Journey, the People > Defining Moments & Purpose

Ebrus Team Summit_West Crop.jpg

Defining moments in our lives enable us to refine our passions, skills, and aptitudes to live purposeful, and lead “successful” lives.

In a Harvard Business Review article, “Identifying the foundational moments of our success allows us to maximize our potential, uncover our own passions, and become better leaders.” In my case, a defining moment in my life was during a #Kilimanjaro #Summit #Climb in white out blizzard conditions. The looks of devastation, defeat, and fear will never leave my mind. I felt strong, alive, and fueled with purpose. I was sent on this journey for others, not myself.

Ebrus Team Summit_East Crop

We just returned from an amazing trip to Russia and the Middle East (Mt. Elbrus Summit Seen above). This journey lead to newly formed Global Partnerships with a focus of People helping People. An immediate goal is redeveloping a platform of 4000 users in 1 country to 1+Billion users globally to assist in immediate local needs. In addition, we are working on expanding organizations focused in target locations to multi-country operations.

The people of #Russia were amazing and the divine appointments in Middle East lead to the beginning of relationships to multiply the missions, visions, and values of multicultural efforts.

How to know your life purpose in 5 minutes | Adam Leipzig | TEDxMalibu

You Matter – Cause/Belief: Matt Emerzian at TEDxSanDiego

Experience and Live with #Purpose

Elbrus Summit Push_Cutlan CropWhat will be the center of your life? This is a question about worship. Who are you going to live for? What are you going to put in the center of your life? We can put our career, our family, money or many other activities at the center of our life. These are all good things, but none of these things will be strong enough to keep us intact when our lives take on challenging defining moments. How do you know when God is at the center of your life?

The #7Summits plan is leading to connecting the right people and organizations to #ChangetheWorld through #People helping People. Thank you for all your support to carry out this amazing plan.

New Reach Foundations Summit Launch Schedule

Africa Mt Kilimanjaro 19,340 ft / 5,895 m March 2018 Completed
Europe Mt Elbrus 18,510 ft / 5,642 m August 2018 Completed
*Australia Mt Kosciusko 7,310 ft / 2,228 m October 2018 Scheduled
South America Aconcagua 22,829 ft / 6,962 m January 2019 Scheduled
North America Denali aka Mt McKinley 20,320 ft / 6,194 m June 2019 Scheduled
Antarctica Mt Vinson 16,067 ft / 4,897 m November 2019 Requires Sponsorship

Currently building Strategic Partnerships

Australasia/Oceania Carstensz Pyramid 16,023 ft / 4884 m February 2020 Requires Sponsorship

Currently building Strategic Partnerships

Asia Mt Everest 29,035 ft / 8,850 m May 2020 Requires Sponsorship

Currently building Strategic Partnerships


New Reach Foundation is a Non-Profit Organization focused on Changing the World through Global Impact to build up impoverished local communities through relationship, structure, development, and empowerment for entrepreneurs, leaders, universities, churches, conferences and representatives. New Reach Foundation strategically arranges companies and organizational partnerships to support startup businesses as Global Incubators and Global Accelerators. By connecting with each other, we form a global innovation network with the vision and ambition to transform multi-cultural problems into impactful solutions.



#Climb4Community, #ChangetheWorld, #sevensummits, #elbrus, #mountelbrus, #purpose, #global, #reachnow, #ascend, #tech, #community




Mount Elbrus – Update

Conversation during trip to the mountain included that 3 days prior, two people struck by lightning, man died.

There is no forgiveness in the mountains. Severe weather roles in at any moment which compromises safety, health, and life. There are not good areas of natural protection on this mountain. For the most part, Mount Elbrus is simply a huge stout mountain with two elevated peaks. Western Peak reaching 18,510 feet (5642 meters) and Eastern Peak 18,442 feet (5621 meters).

May 2017 experienced climbers, woman slipped and slid into rock to her death. The husband carried his wife down in his arms to be buried. Approximately 25 deaths per year occur on Mount Elbrus. This is a place that weather, altitude, and accidents can lead to dangerous situations very quickly.

“Be kind to one another, tenderhearted, forgiving one another, as God in Christ forgave you.” Ephesians 4:32


The people here are tough, mostly Russians on holiday with an occasional adventure seeker from a nearby country and an intermittent visit from someone in pursuit of the elite Seven Summits club.

I found myself impressed with the level of inherent strength, drive, and character of each person whom I have encountered. There are strong traits of generosity and the spirit of a servants heart. I have been blessed to meet these folks on the mountain and have an opportunity to share.

Mount Elbrus was not enough. I strongly felt compelled to summit both peaks. Our team had a 100% success rate for Mount Elbrus. This was composed of three groups, which was lead by our Team Alpha. Upon decent to second summit only two candidates qualified for climb. Kirill from Russia and myself. Kirill initially passed on second ascent due to a friend not qualifying. I was in awe, this is Kirill’s second time to Mount Elbrus. The first trip was not successful. He finished first summit strong and was ready for the second challenge. Kirill simply put someone else before him. This speaks highly of his character. I attempted to share some words of encouragement with him to join second summit, but he opted out. The team descending had 5 others and two guides, they were in good hands. We will just say Kirill had a spontaneous prodding to turn around and join Team Omega – now the three of us headed up for the second summit. 100% success rate on second summit. However, we were only people on mountain to attempt dual summit.


The second summit was much steeper and had mixed surface to climb. Well covered in purpose, this was only a matter of placing one foot in front of the other.

The descent from second summit was steep and sketchy. However we safely made our way down to meet up with part of our initial team . We waited with them for awhile so they could catch a ride down on snowmobile’s.

As team Omega headed down the mountain on foot, we had a great amount of time to talk and reflect. We were headed down from an expedition called the “cross” – up mountain to peak 1 across to peak 2 and back down. We arrived base camp, the “work” has been completed. How appropriate! “And he said to me, “It is done! I am

the Alpha and the Omega, the beginning and the end. To the thirsty I will give from the spring of the water of life without payment. The one who conquers will have this heritage, and I will be his God and he will be my son.” Revelation 21:6-7 ESV


During my time in this region, I have be honored to meet and start relationships with people from Russia, Brazil, Austria, Poland, and Norway.